Playground →
The top 10 neighbors for OKC Thunder span athletes, sports teams, restaurant brands, and TV shows — no single neighbor dominates, and the scores compress into a narrow band from 0.85 down to 0.81, the defining signature of a flat shape.
Athletes are the most represented subcategory in the top 10: Russell Westbrook (0.85), Paul George (0.85), and Tyrann Mathieu (0.82) all rank near the top, joined by Deion Sanders (0.81) and Cam Newton (0.81) further down. Three Sports Teams neighbors also appear — Clemson Football (0.82), the New Orleans Pelicans (0.81), and the New Orleans Saints (0.81) — meaning the Thunder's own subcategory is well-represented but not dominant. The more structurally notable entries are the two restaurant brands: LongHorn Steakhouse (0.82) and Krispy Kreme (0.82) sit at scores nearly identical to the sports-adjacent neighbors, indicating that the audience shape these food brands share with the Thunder is just as strong as the overlap with fellow teams or athletes. Rounding out the top 10 is The Talk (0.81), a TV show — the only Marketing Channels entry in the set.
The flat shape here reflects an audience that is broadly shared across sports, casual dining, and mainstream television rather than concentrated around any single kind of entity.
