OpenTable

OpenTable's nearest audiences are tech media and tech personalities — not other restaurant or food brands.

Across the top 10 neighbors, the similarity scores span a tight range from 0.97 (Business Insider Tech) down to 0.96 (Bloomberg Businessweek, Kevin Rose, Zagat, Evan Williams, Jack Dorsey, VentureBeat, Techmeme, WSJ Tech, Chris Sacca) — a flat band with no single dominant neighbor. That compression is the defining structural feature here: no one entity pulls away from the pack.

By subcategory, the top 10 break down as four News Publishers (Business Insider Tech, Bloomberg Businessweek, WSJ Tech, and ForbesWomen — though the payload's top 10 slots are occupied by the first nine listed), three Tech Personalities (Kevin Rose, Evan Williams, Jack Dorsey), two Websites (Zagat, Techmeme), and one Magazine (VentureBeat). OpenTable's own subcategory — Restaurant — appears nowhere in the top 10. The one neighbor with any food-adjacent identity is Zagat (0.97), a website subcategory, not a restaurant brand. The rest of the cluster is firmly business and technology media.

This pattern points to an audience defined less by dining interest than by a tech-savvy, business-media-consuming profile — one that OpenTable shares with startup founders, financial journalists, and enterprise tech publications.