OPI

Two distinct audience neighborhoods define OPI's similarity map: a dense cluster of Beauty brands at the top, and a secondary pull from non-beauty entities that share the same broad consumer shape.

Maybelline New York is the strongest signal at 0.83, followed closely by L'Oréal Paris USA at 0.82 and Pantene Pro-V at 0.79. These three, along with AXE at 0.79 and CoverGirl at 0.78, form a tight Beauty-brand cluster that accounts for five of the top ten neighbors — all sharing OPI's own subcategory. Olay at 0.76 and essie at 0.74 extend that cluster further down the list, making Beauty brands the clear dominant type in the top 10.

The second peak is where the shape gets interesting. GameSpot Universe — a Websites entity — lands at 0.74, and AMC Networks, a TV Channel, sits at 0.74 as well. These two non-beauty neighbors are not outliers; they represent a secondary audience neighborhood that pulls OPI's shape away from a pure beauty-brand cluster. Actor Danai Gurira at 0.77 sits between the two peaks, adding a Celebrities and Influencers presence that neither peak fully explains. The top 10 contains seven Beauty brands, two TV Channels/Websites, and one Actor — a composition that signals an audience whose shape is anchored in mass-market beauty but extends meaningfully into general entertainment consumption.

This two-peak structure suggests OPI's audience is recognizable to mass beauty brands while simultaneously overlapping with a broader, entertainment-oriented consumer base.