Backpacker Magazine sits at the top of Osprey Packs' similarity graph at 0.87 — and the two-peak shape means that's only half the story.

The first peak is a tight cluster of outdoor gear brands. Backcountry follows at 0.85, then Mountain Hardwear (0.81), Marmot (0.80), Black Diamond (0.79), and The North Face (0.78) — all Outdoors-subcategory brands, all within a narrow band. Arc'teryx extends the run at 0.74. Seven of the top ten neighbors share Osprey's own subcategory, making this one of the more same-kind clusters the data can produce.

The second peak is where the shape gets interesting. Positions eight through ten break entirely from outdoor gear: Jeremy Clarkson (0.72) and James May (0.70), both TV Personalities, bracket Lindsey Vonn (0.71), an Athlete. Clarkson and May are the co-hosts of The Grand Tour, which appears further down the broader graph — suggesting a coherent second audience neighborhood built around that property rather than outdoor recreation. The Vonn entry bridges the two peaks: an athlete whose audience composition apparently aligns with both the gear-brand cluster and the motoring-TV cluster.

The result is an audience that looks predominantly like its own kind — outdoor gear enthusiasts — but carries a secondary signal from a distinctly different entertainment world.