Battlefield sits at the top of OtterBox's neighbor set with a similarity of 0.76 — and the two peaks of this audience's shape are gaming and mainstream entertainment, not the home-goods or accessories space where OtterBox itself is classified.

The shape is two-peak. The first cluster is built around gaming: Battlefield (0.76), Xbox Support (0.73), ORIGIN PC (0.70), and PUBG (0.69) form a tight video-game and gaming-infrastructure band at the top of the list. The second cluster pulls toward broad mainstream entertainment — Challengemtv (0.70), America's Got Talent (0.68), and Turtle Beach (0.68, subcategory B2B) sit in the middle range, bridging toward snack food brands like Goldfish® (0.68) and Slim Jim (0.67). The food entries — both subcategory Food — are a notable cross-kind presence, as is Youtooz (0.67, Toys and Games).

Critically, no other Home-subcategory brand appears in the top 10 except Bath & Body Works, which lands at position 32 in the broader set (0.63) — well outside the top 10. Within the top 10, OtterBox's own subcategory is entirely absent, meaning its nearest audiences are shaped by gaming hardware and mass-market TV, not by adjacent home or accessories brands.

The overall picture is an audience that bridges two distinct behavioral neighborhoods: console and PC gaming on one side, and broad-appeal American entertainment and snack culture on the other.