The strongest pull in Outback Steakhouse's top 10 comes not from another sit-down chain but from Big Lots, a discount superstore, which scores 0.96 — edging out every restaurant neighbor in the set.

The shape is flat: scores run from 0.96 down to 0.94 with no sharp drop-off, meaning no single neighbor dominates and the cluster holds together as a coherent band. Eight of the ten neighbors are fellow restaurants — Red Lobster (0.96), LongHorn Steakhouse (0.96), Applebee's Grill + Bar (0.95), Olive Garden (0.95), Subway (0.95), Dairy Queen (0.95), and KFC (0.95) — spanning fast food, fast casual, and casual dining alike. The remaining two are Frito-Lay N. America (0.95), a packaged food brand, and Breyers (0.94), a frozen desserts brand. The restaurant-heavy composition confirms that Outback's audience shape largely mirrors its own category, but the presence of Big Lots at the top, alongside snack and dessert brands, signals that the audience also overlaps meaningfully with value-oriented grocery and packaged food consumers.

The flat band across restaurants, a superstore, and food brands points to an audience defined less by any single dining preference than by a broad mainstream consumer profile that cuts across casual dining and everyday grocery spending.