Patrón Tequila's top 10 neighbors are dominated by celebrities — and the mix skews heavily toward Reality TV Stars and Musicians and Bands, with no other Alcohol brand appearing until position 11.

Tallying the top 10 by subcategory: Reality TV Stars account for three entries — Khloé Kardashian (0.94), Kourtney Kardashian (0.94), and Kris Jenner (0.93) — forming the tightest cluster at the top. Musicians and Bands follow with four: Black Eyed Peas (0.92), Iggy Azalea (0.91), Justin Bieber (0.90), and Katy Perry (0.90). Rounding out the ten are OnlyFans (0.91, Social Media), Kylie Jenner (0.91, TV Personalities), and Kim Kardashian (0.90, Reality TV Stars). The shape is flat: scores run from 0.94 down to 0.90 with no single dominant neighbor pulling away from the rest.

Jose Cuervo — the one other Alcohol brand in the broader results — sits just outside the top 10 at 0.90, meaning the nearest audience shape for Patrón is defined almost entirely by celebrity and entertainment figures rather than category peers. The cross-kind character of this cluster — pop musicians, reality franchise members, and a social platform — points to an audience organized around mainstream celebrity culture rather than spirits consumption specifically.