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PBS Kids

The strongest pull in PBS Kids' top 10 comes not from another children's TV channel or even a TV property, but from HuffPost Parents at 0.69 — a news publisher aimed at adults raising children. No other TV channel appears in the top 10, and the set fans out across a strikingly diverse mix of subcategories.

The shape here is broad: scores descend gradually from 0.69 down to 0.61, with no single dominant cluster. The next three neighbors — U.S. Department of Education (0.65), U.S. News Education (0.64), and Music & Arts (0.63) — establish an education-and-parenting core, joined by EdSurge (0.63) and Education Week (0.62). That's five of the top 10 neighbors rooted in education publishing or policy. The remaining four break sharply from that pattern: SecurityWeek (0.63), a cybersecurity website, sits at nearly the same score as the education cluster, and NEA (0.62), a teachers' union, rounds out the set alongside journalist Chad Ford (0.62) and Education Next (0.61). The only entity in the top 10 that shares PBS Kids' own subcategory — TV Channels — is absent entirely; the nearest TV-adjacent neighbor, Sesame Street (a TV Show), doesn't appear until well outside the top 10 in the broader graph.

What this reveals is an audience shaped primarily by professional and institutional engagement with education — parents, educators, and policy-adjacent readers — rather than by consumption of children's media itself.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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