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Pete Carroll

Two NFL wide receivers — Jerry Rice (0.71) and Larry Fitzgerald (0.71) — sit at the top of Pete Carroll's neighbor set, separated by less than a point and forming a clear first peak. The second peak is built from basketball: Reggie Miller (0.62), Draymond Green (0.61), Blake Griffin (0.61), and Scottie Pippen (0.59) all cluster in the mid-to-upper 0.50s, joined by Basketball HOF (0.60). That cross-sport pull is the defining structural feature here: seven of the top 10 neighbors are Athletes by subcategory, but the sport splits roughly between football and basketball rather than concentrating in one.

The remaining three neighbors fill out the picture without disrupting it. Seattle Seahawks (0.67) is the lone Sports Team in the top 10, sitting between the two peaks. Around The NFL (0.64) is the only TV Show in the set. Richard Sherman (0.60) rounds out the football side. No other Professionals — Carroll's own subcategory — appear in the top 10, meaning his audience shape is defined entirely by the athletes and sports media his followers also follow, not by other figures classified as Professionals.

The two-peak structure points to an audience that moves fluidly between football and basketball fandom rather than anchoring to a single sport.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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