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Phys.org

Phys.org's top 10 nearest neighbors span science magazines, technology brands, and tech personalities in a tight band — scores run from 0.90 down to 0.88 with no single dominant pull and no sharp drop-off between them.

The shape is flat. New Scientist leads at 0.90, followed immediately by Google AI at 0.90 and Steve Wozniak at 0.89. TNW (0.89), Tim Cook (0.89), Quora (0.89), GitHub (0.89), WIRED Science (0.88), Ars Technica (0.88), and OpenAI (0.88) complete the set. By subcategory, the ten split across Magazines (New Scientist, WIRED Science), Technology brands (Google AI, Quora, GitHub, OpenAI), Websites (TNW, Ars Technica), and Tech Personalities (Steve Wozniak, Tim Cook). No single subcategory commands the cluster outright; instead, science-oriented publishing and technology platforms arrive in roughly equal measure. Notably, only two of the ten share Phys.org's own subcategory of Websites — the audience shape is defined at least as much by science magazines and tech-brand followers as by fellow web properties.

The flat distribution across these subcategories points to an audience that moves fluidly between science journalism and technology platforms, treating both as part of the same information diet.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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