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The top 10 neighbors for Piggly Wiggly span six different categories — automotive parts, footwear, fast casual dining, discount retail, banking, and grocery — with no single category dominating the set.
The shape is broad, meaning many neighbors score well above baseline without any one pulling far ahead of the rest. Bumper To Bumper Auto Parts leads at 0.86, followed closely by Shoe Show Mega (0.86) and Pizza Inn (0.85). Daylight Donuts (0.83) and Shoe Dept Encore (0.83) round out the top five. The subcategory spread across these five alone — auto parts, footwear, footwear, bakeries, footwear — signals that the audience overlap here is not driven by thematic proximity to grocery. Dollar General (0.82), a discount store, and 1st Franklin Financial (0.82), a bank, extend the cross-category reach further. The only fellow general grocery store in the top 10 is Food Giant at 0.81, making it the lone same-subcategory neighbor in the set. Farmers Home Furniture (0.81) and Factory Connection (0.82), a general apparel retailer, complete a top 10 that reads less like a grocery competitive set and more like a cross-section of small-town and rural retail.
The breadth of this neighbor cluster points to an audience defined by its regional retail footprint rather than by any single shopping category.
