Academy Sports + Outdoors (0.81) and Zales (0.80) form two distinct poles at the top of pOpshelf's neighbor set — a sporting goods retailer and a jewelry chain sitting side by side as the strongest audience signals, with no other Discount Store appearing in the top 10.

The shape is two-peak, and those two peaks pull in genuinely different subcategory directions. Below them, the next cluster is dominated by casual dining: Bubba's 33 (0.77), Cheddar's Scratch Kitchen (0.77), and Olive Garden (0.70) all appear, alongside Cinemark Theatres (0.75) in Movies and Theaters and Sam's Club Fuel Center (0.74) in Gas Stations. Crumbl Cookies (0.74) and Chili's Grill & Bar (0.73) extend the food-and-dining thread further. The lone Big Box neighbor in the top 10 is Sam's Club (0.69), pOpshelf's only same-category match. Across the full set, casual dining and food-adjacent brands account for the majority of neighbors, while Zales and Urban Air Trampoline Park (0.70) represent the entertainment and accessories pull that anchors the second peak.

The overall picture is an audience that bridges active, family-oriented retail and dining habits — with jewelry and sporting goods marking the two sharpest audience affinities at the top.