Playground →
The ten nearest neighbors to POPSUGAR Fashion spread across fashion magazines, fashion-focused websites, department stores, and fashion brands — with no single entity pulling significantly ahead of the others. Similarity scores run from 0.97 at the top down to 0.96 at position ten, a band of roughly one point across the entire set.
The shape is flat. Times Fashion leads at 0.97, followed closely by Barneys New York at 0.97 and Fashionista.com at 0.97. The Business of Fashion (0.96), STYLECASTER (0.96), WWD (0.96), rag & bone (0.96), W Magazine (0.96), V Magazine (0.96), and Oscar de la Renta (0.96) round out the set. By subcategory, the top 10 breaks down as five magazines, three websites (including POPSUGAR Fashion's own subcategory), and two brands — one department store and one fashion label. The mix is tightly domain-specific: every neighbor sits inside fashion media or fashion retail, with no crossover into entertainment, sports, or general lifestyle. The two fashion brand neighbors — Barneys New York and rag & bone — suggest the audience shape overlaps as much with retail as with editorial.
The overall picture is a densely packed, domain-coherent cluster where audience composition is nearly interchangeable across fashion publishing and upscale fashion retail.
