Playground →
The top 10 neighbors for POPSUGAR Fitness span magazines, B2B brands, fashion retailers, websites, a musician, and a journalist — with no other fitness or health website appearing in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.92 indicates very strong overlap.
The shape is flat: scores run from 0.92 down to 0.89 with no single dominant neighbor and no sharp drop-off. The two closest neighbors are SELF (0.92) and Shape Magazine (0.91) — both health and lifestyle magazines — which might seem intuitive, but the rest of the top 10 pulls in a strikingly different direction. Publicis Sapient (0.90), a B2B services firm, sits at third. Anthropologie (social) (0.90), a fashion brand, follows immediately. Then come Eatocracy (0.90) and The Drum (0.89), a food website and a marketing-industry publication respectively, alongside Adweek (0.89) and theSkimm (0.89). Rounding out the ten are Leo Burnett (0.89), another B2B agency, and Mikel Jollett (0.89), a musician. By subcategory, the top 10 breaks down as four magazines, two B2B brands, two websites, one fashion brand, and one musician — a genuinely mixed composition with no single subcategory commanding the cluster.
The cross-kind character of this neighbor set — marketing trade publications and ad agencies sitting alongside wellness magazines and a fashion retailer — suggests POPSUGAR Fitness draws an audience whose shape is defined less by fitness content specifically and more by a broader professional, media-literate profile that overlaps with many different content verticals.
