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ProPublica

The top 10 neighbors for ProPublica span five distinct subcategories — magazines, websites, news publishers, journalists, and professionals — with no single entity pulling far ahead of the rest. Similarity scores run from 0.99 at the top to 0.99 at the bottom of the ten, a band so compressed it confirms the flat shape: there is no dominant anchor, only a dense cluster.

The Atlantic leads at 0.99, followed closely by Slate (0.99), Vox (0.99), and Ezra Klein (0.99). The subcategory breakdown across the ten is telling: three are individual journalists (Ezra Klein, Ana Marie Cox, and Jon Favreau — though Favreau's subcategory is Professionals), two are text-based media channels (The Atlantic as a Magazine, Slate as a Website), one is a news publisher (Vox), one is a comedian (Jon Lovett), one is a TV personality (David Simon), and one is a podcast (This American Life). ProPublica's own subcategory — Non-Profit — does not appear among the ten neighbors. The audience shape is defined almost entirely by long-form, politically engaged media and the individual voices associated with it, cutting across format lines from print to audio to individual journalists.

No single neighbor dominates; the cluster's character is what matters here — an audience that moves fluidly across text journalism, political commentary, and public-radio storytelling rather than anchoring to any one format or platform.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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