PUMA's nearest audiences span footwear retailers, sneaker media, and musicians in roughly equal measure — no single neighbor pulls far ahead of the rest.

The shape is flat: the top 10 scores run from Rihanna at 0.87 down to Foot Locker at 0.85, a band of just 0.02. Within that range, the mix is genuinely cross-kind. Three neighbors are fellow Footwear brands — Footaction (0.86), Finish Line (0.85), and Foot Locker (0.85) — forming a clear sneaker-retail cluster. But musicians are equally present: Rihanna (0.87), Will.i.am (0.85), and Cardi B (0.84) all sit inside the same narrow band. Rounding out the top 10 are sneaker-culture media — SoleCollector.com (0.86) and Complex Sneakers (0.85) — plus Samsung US (0.86) as the one technology brand and Instagram (0.86) as the one social media platform. Jaden Smith (0.85), the sole actor in the top 10, completes the set.

The subcategory tally across all 10 neighbors breaks down as: Footwear (3), Musicians and Bands (3), Blogs/Magazines (2), Technology (1), Social Media (1). No single kind dominates. The absence of any pure sportswear or athletic-apparel neighbor in the top 10 is notable; the audience shape here is defined more by sneaker culture and music than by sport.

This flat, cross-kind distribution suggests PUMA's social audience is held together by a cultural identity — streetwear and music — rather than by category loyalty alone.