Pure Hockey's top 10 neighbors span casual dining, women's apparel, bookstores, furniture, beauty services, and sporting goods — a cross-kind mix with no single subcategory dominating the set.

The shape is flat: scores run from 0.87 (Panera Bread) down to 0.81 (Play It Again Sports) with no meaningful gap between them. Tallying the subcategories across the 10 neighbors: Casual Dining appears twice (Panera Bread at 0.87, City Barbeque at 0.85), Women's Apparel twice (J.Jill at 0.85, LOFT at 0.83), Bookstores twice (Half Price Books at 0.84, Barnes and Noble at 0.83), Furniture Stores once (La-Z-Boy at 0.83), Beauty Salons and Spas once (Deka Lash at 0.84), Pet Care and Services once (Dogtopia at 0.83), and Sporting Goods and Outdoor Gear once (Golf Galaxy at 0.84). Pure Hockey's own subcategory — Sporting Goods and Outdoor Gear — accounts for just one of the ten neighbors, with Golf Galaxy as the sole same-kind entry.

The dominant pattern is cross-kind: the audience that shops a specialty hockey retailer looks, in composition, more like the audience for bookstores, casual dining chains, and women's apparel than like other sporting goods stores. That breadth, compressed into a narrow scoring band, points to a mainstream suburban consumer profile rather than a tightly defined sports-enthusiast niche.