At 0.77, Boulevard Brewing Co. and PFF sit essentially tied at the top of QDOBA's neighbor set — a craft brewery and a football analytics brand separated by just 0.0016 — and that near-dead heat defines the two-peak structure of this audience.

The sports media cluster is the larger of the two. Three journalists — Tom Pelissero (0.76), Jim Rome (0.73), and Matt Miller (0.72) — sit alongside PFF (0.77) and ESPN Stats & Info (0.72), with Stefon Diggs (0.73) and Trey Wingo (0.73) rounding out a set that is heavily weighted toward football coverage and NFL-adjacent personalities. The food and retail side is thinner but distinct: Boulevard Brewing Co. leads the set overall, Jimmy John's (0.75) is the only other restaurant in the top 10, and Once Upon a Child (0.72) — a children's resale retailer — is the one non-food, non-sports entry. QDOBA's own subcategory (Restaurant) has just one representative in the top 10 in Jimmy John's; the set is otherwise cross-kind throughout.

The shape points to an audience that bridges two distinct behavioral neighborhoods: sports-media consumption on one side and casual food and value retail on the other.