Playground →
Qdoba's top 10 neighbors span five different subcategories, with no single kind dominating — a genuinely broad audience shape where the most striking element is what sits alongside the food brands.
Jimmy John's leads at 0.90, the only neighbor that shares Qdoba's own QSR subcategory in the top 10. From there, the set fans out quickly: Buff City Soap (0.83, Beauty and Cosmetics retail) lands second, followed by two Humor Memes and Satire accounts — Dudes Posting Their Ws at 0.81 and Scorigami at 0.80. Buffalo Wild Wings (0.79, Casual Dining) rounds out the top five as the only other restaurant in the set. The remaining five positions go to a Sports brand (PFF, 0.79), a Professionals influencer (Dan Katz, 0.78), two Journalists (Tom Pelissero at 0.78 and Ryen Russillo at 0.77 — though Russillo's subcategory is TV Personalities), and a Podcasts and Radio channel (Pardon My Take, 0.77).
The subcategory tally across the top 10 reads: one QSR, one Casual Dining, one Beauty and Cosmetics, two Humor Memes and Satire, one Sports brand, one Professionals, one Journalists, one TV Personalities, one Podcasts and Radio. The sports-media and Barstool-adjacent cluster — PFF, Dan Katz, Tom Pelissero, Ryen Russillo, Pardon My Take — is the most coherent thread, suggesting the audience shape Qdoba shares with other QSRs is also the shape of sports-media consumers, not just fast-food regulars.
The breadth of this neighbor set signals an audience that doesn't cluster tightly around any single content type or retail category.
