Playground →
Ramada's nearest audiences are art-world publications, environmental organizations, and celebrity artists — not other hotels.
The shape is flat: the top 10 neighbors span a similarity range of only 0.69 to 0.66, with no single dominant pull. Art in America leads at 0.69, followed closely by Yoko Ono (0.69) and Greenpeace (0.69). Rounding out the top 10 are three more art magazines — Artforum (0.68), ARTnews (0.68), and frieze magazine (0.68) — alongside the art-market website Artnet (0.68), the environmental organization WWF (0.67), and Ascend Resort Collection (0.67). Worldmark by Wyndham (0.66) is the only other mid-range hotel in the top 10, and Photo District News (0.66) closes the set as another photography-focused magazine.
By subcategory, the top 10 breaks down as: five Magazines, two Environmental organizations, one Artists celebrity, one Boutique and Specialized Lodging property, and one Mid-range Hotels peer. The dominant character is art and culture publishing paired with environmental advocacy — a cross-kind pattern that sits far from Ramada's own hospitality subcategory. Only two of the ten neighbors are lodging brands at all.
This flat, cross-kind cluster suggests Ramada's audience composition resembles that of culturally engaged, environmentally aware media consumers more than it resembles the audiences of comparable hotel chains.
