Six of the Los Angeles Rams' top 10 neighbors by audience similarity are Sports Teams, and four of those are based in Southern California — a geographic concentration that defines the shape of this audience more than any single rival does.

The shape is broad: scores run from 0.91 down to 0.75 with no single dominant neighbor pulling far ahead of the rest. The Los Angeles Chargers lead at 0.91, followed by the Las Vegas Raiders at 0.87 and the LA Clippers at 0.83. The Los Angeles Lakers sit at 0.81 and the San Francisco 49ers at 0.80 — the one non-LA team in the top five, suggesting the audience also tracks NFC West rivalry. Kyle Kuzma at 0.83 is the highest-scoring individual athlete in the set, slotting between the two LA basketball franchises.

The cross-kind finding is the more telling one: positions 7 through 10 belong to an athlete (Klay Thompson, 0.77), another athlete (Lonzo Ball, 0.76), a film studio (20th Century Studios Home Ent, 0.76), and a movie franchise (Spider-Man: Into The Spider-Verse, 0.75). No other NFL teams appear in the top 10 beyond the Raiders and Chargers. The presence of entertainment brands at the edge of the cluster — rather than more football properties — points to an audience whose sports fandom sits alongside mainstream pop-culture consumption.

The broad shape here reflects an audience defined less by a single sport or team type and more by a regional, multi-sport identity with a strong entertainment overlay.