Playground →
Rare Ltd.'s top 10 nearest neighbors span game developers, video game franchises, actors, and movie franchises without any single neighbor pulling decisively ahead — a flat distribution compressed into a 0.78–0.74 band.
The shape is flat. Bungie leads at 0.78, followed closely by Stephen Amell at 0.77 and Deadpool Movie at 0.77. BioWare (0.77) and Cyberpunk 2077 (0.76) round out the top five. The subcategory tally across all 10 neighbors breaks down as: three Game Developers (Bungie, BioWare, and Activision Support — though the latter falls just outside the top 10 in the visible set), two Actors (Stephen Amell and Chris Hemsworth), two Video Game Franchises (Cyberpunk 2077 and The Division 2), one Movie Franchise (Deadpool Movie), one Entertainment Platform (Nintendo of America), and one Video Game Franchise (Pokémon GO News). The cross-kind presence is notable: four of the top 10 neighbors are not gaming entities at all — two actors and a movie franchise sit comfortably alongside game developers and video game titles, suggesting the audience shape overlaps with a broader action-and-franchise entertainment crowd, not just a gaming-specific one.
The flat distribution and mixed subcategory composition indicate an audience that is recognizable to gaming brands and entertainment franchises alike, without being tightly owned by either.
