Two neighbors sit at the top of Randall Cobb's similarity graph separated by just 0.0013 — Matt Carpenter at 0.93 and the St. Louis Cardinals at 0.93 — and neither is a football player or an NFL team. That cross-sport pairing defines the two-peak structure here: one cluster anchored in baseball, another in football, with Cobb's audience bridging both.

The baseball peak is tight. Matt Carpenter (0.93), the St. Louis Cardinals (0.93), and FOX Sports Midwest (0.93) form a near-identical trio, all within 0.002 of each other. The St. Louis Blues (0.88) extend this into hockey, reinforcing a Midwest regional sports core. The football peak arrives with Pat McAfee (0.91), Aaron Rodgers (0.88), and Brett Favre (0.88) — all athletes, all with strong ties to the Green Bay orbit where Cobb spent most of his career.

Filling the space between those two peaks is a distinctly Midwestern consumer layer: The BOB & TOM Show (0.89), a radio institution with a heartland footprint; Arby's (0.89); and Scooter's Coffee and Yogurt (0.88). These aren't sports properties — they're the connective tissue that makes the two athletic clusters cohere into a single audience shape.

The top 10 contains four Athletes (subcategory), one Sports Teams entry, one TV Channel, one Podcasts and Radio, and three Restaurants & Eateries — a mix that points to a Midwest sports fan with broad but regionally specific consumer habits.