Red Roof Inn's nearest audiences span quick-service restaurants, athletes, grocers, and sports teams — with no single neighbor pulling far ahead of the rest, and no other budget lodging property appearing in the top 10.

The shape is broad: scores run from Wendy's at 0.86 down to Kroger (social) at 0.82, a tight band across very different kinds of entities. The two highest-scoring neighbors are both food-service brands — Wendy's (0.86) and Waffle House (0.86) — which points to a strong overlap with audiences that follow accessible, everyday dining. Below them, the cluster shifts toward athletes: Lecrae (0.84, Musicians and Bands) is the lone non-athlete celebrity in the upper tier, while Chris Johnson (0.84), Marcus Spears (0.83), Alvin Kamara (0.83), and Michael Thomas (0.82) are all Athletes. Kroger (0.82) rounds out the top 10 as the only grocery or retail presence at that level. Across the full top 10, Athletes account for four of the ten neighbors, with QSR and Casual Dining brands making up three more — a mix that skews heavily toward food and sport rather than travel or lodging. Suburban Extended Stay is the only other Hospitality & Lodging entity in the broader neighbor set, appearing well outside the top 10 at 0.76.

The breadth of this audience shape — spanning fast food, professional athletes, and grocery — suggests Red Roof Inn's audience is defined less by travel intent than by a consistent everyday-value orientation that cuts across multiple consumer categories.