The top 10 neighbors for Red Roof PLUS+ span politicians, athletes, a brewery, a smoothie chain, an auto repair service, a website, a women's apparel category, and one fellow budget lodging property — a mix that crosses nearly every category boundary in the controlled vocabulary.

The shape is flat: scores run from 0.72 down to 0.69 with no single neighbor pulling away from the pack. Keisha Lance Bottoms leads at 0.72, followed closely by Smoothie King (0.72), Malcolm Jenkins (0.72), and SweetWater Brewery (0.71). None of these four share Red Roof PLUS+'s subcategory of Budget lodging. The one neighbor that does — HomeTowne Studios, also classified as Budget — sits at 0.71, essentially tied with the rest. Rounding out the top 10 are CNN Religion (0.71), Classic Collision Inc (0.70), Women's Apparel (0.70), and Simone Biles (0.69) and Bakari Sellers (0.69).

Tallying subcategories across the 10: Politicians (2), Athletes (2), Budget lodging (1), Juice and Smoothies (1), Breweries (1), Websites (1), Maintenance and Repair Services (1), and Womens Apparel (1). No single subcategory dominates. The cross-kind character of this cluster — politicians and athletes alongside a smoothie chain and an auto shop — indicates that Red Roof PLUS+'s audience shape is defined by something structural rather than by category affinity with other lodging brands.

The flat, cross-category spread suggests this audience is a broadly shared demographic profile that multiple unrelated entities happen to draw in similar proportions.