Renewal by Anderson's top 10 nearest neighbors contain no other home improvement or hardware retailers — the audience shape is defined almost entirely by Midwestern food, sports, and convenience brands, with athletes dominating the celebrity slots.

The shape is broad: scores run from Hy-Vee at 0.77 down to Big Ten Network at 0.72, with no single neighbor pulling far ahead of the rest. The top five alone span four subcategories: grocery and superstores (Hy-Vee, 0.77), food (Culver's Restaurants, 0.75), athletes (Aaron Rodgers, 0.74; Jordy Nelson, 0.73), and coffee and tea (Scooter's Coffee and Yogurt, 0.74). A convenience brand, Kum & Go, rounds out the top five at 0.74. Across all 10 neighbors, athletes account for three slots — Aaron Rodgers, Jordy Nelson, and Clay Matthews III — all with strong ties to the Green Bay Packers and Midwest football culture. The Kansas City Royals (0.73) and Big Ten Network (0.72) extend the sports thread further. The only neighbor sharing a retail subcategory adjacent to home improvement is Flooring America at position 18 in the broader dataset — it does not appear in the top 10 at all.

The pattern points to an audience whose shared identity is regional and Midwestern rather than home-improvement-focused, clustering around local food brands, convenience retail, and Midwest sports fandom.