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RetailMeNot's nearest audiences are a cross-category mix — athletes, TV personalities, musicians, and broadcast channels — with no single neighbor pulling far ahead of the rest.
Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 neighbors span a range of just 0.75 to 0.72, a narrow band that confirms the flat shape: no dominant cluster, no structural spike. Good Morning America leads at 0.75, the only TV show in the top 10. Samuel L. Jackson follows at 0.74 — the sole actor in the set. Then come athletes: Vince Carter (0.74), Warren Sapp (0.73), and Rajon Rondo (0.73) represent a consistent thread of NBA and NFL figures running through the top positions. Michael Strahan, a TV personality at 0.73, bridges the sports and broadcast worlds. Rounding out the ten are Lifetime (0.72), a TV channel, Carmelo Anthony (0.72), another athlete, Jordin Sparks (0.72), a musician, and Shaquille O'Neal (0.72).
Tallying the subcategories: five of the ten neighbors are athletes, one is an actor, one is a TV personality, one is a musician, one is a TV show, and one is a TV channel. No other coupon or deals-oriented brand appears in the top 10 — the audience shape RetailMeNot shares most closely belongs to mainstream entertainment and sports figures, not to comparable retail or savings platforms.
The flat, cross-kind pattern suggests RetailMeNot's audience is broadly mainstream rather than tightly defined by any single interest or demographic cluster.
