Playground →
Retro Fitness draws a broad audience with no single dominant neighbor — its top 10 spans retail, dining, media, government, and sports, with similarity scores compressed between 0.74 and 0.67. That range, and the category mix, is the structural story.
The shape is broad. Marshalls leads at 0.74, the only apparel entity in the top 10, followed by Bubbakoo's Burritos at 0.72 (casual dining) and Morning Show with Boomer & Gio at 0.70 (podcasts and radio). Kay Show on YES, a TV show, sits at 0.70, and Governor Phil Murphy, a government entity, lands at 0.69. Rounding out the top 10 are Mandee (women's apparel, 0.68), The Home Depot and Staples (tied at 0.68, home improvement and office supplies respectively), the New York Giants (sports team, 0.67), and CVS Pharmacy (pharmacy, 0.67).
Notably, no other fitness center or gym appears in the top 10. The neighbor set is defined entirely by cross-kind entities — general retail, food, regional media, and New York/New Jersey civic and sports institutions. The sports-and-media cluster (Boomer & Gio, Kay Show on YES, the Giants) points toward a regionally concentrated audience, while the retail spread (Marshalls, Home Depot, Staples, CVS) suggests overlap with everyday-errand consumer patterns.
The breadth of this neighbor set reflects an audience that isn't shaped by fitness content alone — it mirrors the profile of a general Northeast consumer who follows local sports and shops at mainstream retail chains.
