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Reuters Politics

The top 10 neighbors for Reuters Politics span five distinct subcategories — journalists, news publishers, non-profits, websites, and blogs — with no single type dominating and scores compressed into a narrow band from 0.9498 to 0.9565.

That flat shape means the audience isn't anchored to one kind of entity. ProPublica (0.9565, Non-Profit) sits at the top, followed within a hundredth of a point by Slate (0.9557, Website), journalist Astead Herndon (0.9556), and Vox (0.9545, News Publisher) — tied with Letters of Note (0.9545, Blog). The remaining five — Media Matters (0.9529, Activism), Pew Research Center (0.9507, Research Organization), MediaShift (0.9504, Website), and journalists Ana Marie Cox (0.9501) and Ezra Klein (0.9498) — continue the same tight clustering. Only two of the ten neighbors share Reuters Politics' own subcategory of News Publisher: Vox and, implicitly through editorial function, none of the others. The mix of individual journalists (three of ten), non-editorial organizations, and general-interest web properties signals an audience whose shape is defined less by news consumption alone than by a broader engagement with political information across formats and institutions.

The flat distribution across subcategories suggests this audience moves fluidly between institutional journalism, independent reporting voices, and civic organizations rather than concentrating around any single media type.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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