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Reuters Tech News

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Reuters Tech News draws its nearest audiences from a tight mix of tech-focused publications, B2B consultancies, and tech personalities — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.95 (MIT Technology Review) down to 0.94 (Bloomberg Quicktake), a span of less than two points across the full top 10. The leading neighbors are MIT Technology Review (0.95), McKinsey & Company (0.95), McKinsey Global Institute (0.95), TechCrunch (0.95), and Medium (0.95). By subcategory, the top 10 breaks into Magazines (MIT Technology Review, WIRED), Websites (TechCrunch, Medium), B2B brands (McKinsey & Company, McKinsey Global Institute, Boston Consulting Group), Tech Personalities (Jack Dorsey, Chamath Palihapitiya, Kevin Rose), and one fellow News Publisher (Bloomberg Quicktake). The cross-kind finding is notable: despite Reuters Tech News being a News Publisher, only one of its top 10 neighbors shares that subcategory, while B2B consultancies and Tech Personalities each claim multiple slots.

That composition — tech media, management consulting, and founder-class personalities all drawing comparable audiences — points to a readership oriented around professional and strategic engagement with technology rather than general news consumption.

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