Rodeway Inn's top 10 nearest neighbors span six distinct subcategories — budget hotels, auto parts, gas stations, miscellaneous services, electronics retail, and eyewear — with no single category dominating the set. That breadth is the defining structural feature of a broad-shape audience.

Travelodge is the strongest pull at 0.76, and it shares Rodeway Inn's own subcategory (Budget lodging). But the next two neighbors are NAPA Auto Parts (0.73, Parts and Accessories) and Ferrellgas (0.72, Gas Stations) — cross-kind neighbors that point toward a practical, road-oriented audience rather than a travel-specific one. Miscellaneous services (0.71) and Walmart Photo Center (0.70) follow, both in the Services/Miscellaneous subcategory, reinforcing a utilitarian, everyday-errand profile. CARQUEST Auto Parts (0.70) adds a second auto-parts neighbor, while Russell Cellular (0.68, Electronics) and Walmart Vision Center (0.67, Eyewear) extend the mix further into value-oriented retail. Subway (0.67, QSR) and Sinclair Oil (0.67, Gas Stations) round out the ten.

Within the top 10, only Travelodge shares the Budget lodging subcategory; the remaining nine neighbors are drawn from automotive, fuel, services, retail, and QSR — a cross-kind cluster that reads less like a hotel audience and more like the audience of a roadside service corridor.

This shape suggests Rodeway Inn's audience overlaps most with people who patronize practical, value-driven, geographically distributed businesses rather than with travelers who engage primarily with hospitality brands.