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The top 10 nearest neighbors for ASICS Runkeeper span an unusually wide range of subcategories — authors, podcasts, politicians, spiritual leaders, a research organization, a comedian, apparel, a fashion brand, and a fellow fitness app — with scores compressed into a narrow band from 0.87 down to 0.84, the defining signature of a flat shape.
Brené Brown leads at 0.87, followed closely by Men in Blazers (0.86), Naomi Biden (0.86), NASA's Perseverance Mars Rover (0.85), and James Martin, SJ (0.85). None of these is a fitness brand. The subcategory breakdown across all ten neighbors reads: Authors (1), Podcasts and Radio (1), Politicians (1), Research Organizations (1), Spiritual Leaders (1), Comedians (1), Mens Apparel (1), Fashion (1), Spiritual Leaders again — that's two Spiritual Leaders total (James Martin, SJ and Pope Francis, 0.85 and 0.85) — and one Fitness brand: Strava at 0.84, the only neighbor sharing Runkeeper's own subcategory. The cross-kind character here is the finding: nine of the ten nearest audience shapes belong to entities with no fitness classification at all, ranging from self-help authors to a Mars rover account to a soccer podcast.
This pattern suggests Runkeeper's audience is defined less by fitness enthusiasm alone and more by a broader profile — one that overlaps substantially with audiences drawn to personal development content, civic engagement, and public-interest media.
