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The top 10 neighbors for Samuel Adams Beer span athletes, hockey media, fellow breweries, and sports journalists — a mixed cluster with no single subcategory dominating and scores compressed between 0.82 and 0.78.
The shape is flat. Rob Gronkowski leads at 0.82, followed by the NHL at 0.81 and CCM Hockey at 0.80. Southern Tier Beer (0.80) is the only fellow brewery in the top 10, and Jared Carrabis (0.80) and BAUER Hockey (0.80) round out the upper tier. Tallying subcategories across all 10: athletes (Rob Gronkowski, Kevin Millar), sports leagues (NHL), sports brands (CCM Hockey, BAUER Hockey), a brewery (Southern Tier Beer), journalists (Jared Carrabis, John Buccigross), a magazine (The Hockey News), and a brewery (Magic Hat Brewing) — with Founders Brewing Co. just outside at position 11. Hockey infrastructure — leagues, equipment brands, media — accounts for roughly half the top 10, while craft brewery peers and Boston-area sports figures fill the rest. Samuel Adams' own subcategory (Alcohol) has only one representative in the top 10: Southern Tier Beer at 0.80.
The flat distribution across this hockey-and-Boston-sports cluster suggests an audience defined less by beer category affinity than by a specific regional and sport-media identity.
