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Office Depot sits at the top of SAS San Antonio Shoemakers' similarity graph at 0.80 — not another footwear brand — while PUMA follows closely at 0.78, creating a two-peak structure that bridges office retail and athletic footwear.
The shape here is two-peak: one cluster anchored by Office Depot (0.80) and a second by PUMA (0.78), with the remaining eight neighbors spread across a wide range of subcategories. Among the top 10, only PUMA shares SAS's Footwear subcategory — making it the lone same-kind neighbor in the set. The rest span Maintenance and Repair Services (AutoNation Collision Center, 0.73), Fitness Centers and Gyms (Gold's Gym, 0.71), Casual Dining (Twin Peaks Restaurant, 0.70; Famous Dave's, 0.67), QSR (Whataburger, 0.69), Mid-range Hotels (La Quinta Inns & Suites, 0.68), and Sporting Goods (Academy Sports + Outdoors, 0.67). No other Footwear brand appears in the top 10 beyond PUMA. The cross-kind breadth — office supplies, auto repair, gyms, casual dining, lodging — signals an audience whose shape is defined less by footwear interest than by a broader lifestyle and service consumption pattern concentrated in the Sun Belt.
The two-peak structure, with an office retailer and an athletic footwear brand as the twin anchors, suggests this audience straddles practical errand-running and active-lifestyle consumption in roughly equal measure.
