Playground →
Scary Mommy's top 10 neighbors span technology brands, athletes, journalists, fitness centers, and magazines — with no single dominant pull and no other blog in the set.
The shape is flat: scores run from Garmin at 0.78 down to Lifetime Fitness at 0.73, a narrow band with no standout. By subcategory, the top 10 break down as: two Athletes (Rex Chapman at 0.77, Eli Manning at 0.75), two Magazines (Real Simple at 0.75, School Library Journal at 0.74), one Technology brand (Garmin at 0.78), one Fitness Centers and Gyms entry (The Exercise Coach at 0.75), one Author (Daniel Pink at 0.75), one Journalist (Jayson Stark at 0.74), one Fitness brand (Garmin Fitness at 0.74), and one Fitness Centers and Gyms entry (Lifetime Fitness at 0.73). That's a cross-kind cluster almost entirely: athletes, journalists, fitness brands, and general-interest magazines, with no neighbor sharing Scary Mommy's own subcategory of Blogs. The composition is notably cross-gender in its implied reach — sports journalists and athletes sit alongside lifestyle magazines and fitness gyms without any single category dominating.
The flat, mixed-subcategory shape suggests an audience whose composition is broadly mainstream rather than tightly defined by any single interest vertical.
