The top 10 neighbors for Shaw's span six different subcategories — no single kind dominates, and only one neighbor shares Shaw's own subcategory of General Grocery Stores.

The shape is broad: scores run from 0.80 down to 0.68 across the top 10, with no single neighbor pulling far ahead of the rest. D'Angelo Sandwich Shops leads at 0.80, a QSR — not a fellow grocer. Behind it, the next three neighbors are all fuel and convenience: Fred Meyer Fuel (0.75), Nouria Energy Corporation (0.73), and Alltown (0.72). Fred Meyer (0.72) is the only General Grocery Store in the top 10, sitting fourth by score. The remaining neighbors extend the cross-kind pattern further: Ocean State Job Lot (0.71, Big Box), Tire Warehouse (0.70, Automotive Parts and Accessories), Fred Meyer Jewelers (0.69, Jewelry and Accessories), 99 Restaurants (0.68, Casual Dining), and L.L.Bean (0.68, Apparel). The subcategory mix — QSR, gas stations, convenience stores, big box, automotive, jewelry, casual dining, apparel — points to an audience defined less by grocery shopping behavior than by a broader pattern of everyday, regional retail and service use. The one fellow grocer in the top 10 is Fred Meyer, and it ranks fourth, behind three fuel and convenience brands.

This audience shape reflects a regionally concentrated consumer base whose overlap extends well beyond the grocery aisle into the full range of routine, place-based retail.