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The top 10 neighbors for Sherwin-Williams span food brands, beverages, a magazine, and a TV personality — with only one fellow Home-subcategory brand in the set — signaling a broad audience shape that cuts across everyday consumer categories rather than clustering around home improvement.
The shape is broad, with scores running from 0.77 down to 0.72 across the top 10, and no single neighbor pulling far ahead of the rest. Coffee mate leads at 0.77, followed by Soap Opera Digest (0.76) and Blue Bunny (0.75). Kellogg Company (0.74) and Hostess Snacks (0.73) continue the pattern. By subcategory, the top 10 breaks down as: Food (3 — Kellogg Company, Hostess Snacks, Butterball), Beverages (2 — Coffee mate, Sparkling Ice), Sweets (1 — Blue Bunny), Magazines (1 — Soap Opera Digest), TV Personalities (1 — Dr. Phil), and Home (1 — Secret Deodorant). Lowe's, the one neighbor that shares Sherwin-Williams' own Home subcategory most directly in the broader set, doesn't appear until position 26 in the full results. The dominant cluster here is packaged food and beverages — grocery staples, snack brands, and household consumables — not home improvement or paint-adjacent retail.
That composition points to an audience defined less by home-project intent and more by mainstream, value-oriented consumer habits that span the grocery aisle and daytime television.
