Shopkick

Shopkick's top 10 neighbors span food brands, home products, a cashback app, and video game franchises — a mix that resists any single-category label.

The shape is flat: scores run from 0.75 down to 0.72 with no dominant neighbor pulling away from the pack. Butterball leads at 0.75, followed immediately by Ibotta at 0.75 and Duncan Hines at 0.75 — three neighbors separated by less than 0.002. Pepperidge Farm sits at 0.75 as well, and EA Sports rounds out the top five at 0.74. The subcategory breakdown tells the story: four of the top 10 are Food brands (Butterball, Duncan Hines, Pepperidge Farm, Campbell Soup Co), two are Home brands (Swiffer, Febreze), two are Video Game Franchises (Rockstar Support, BitLife), one is a fellow Technology brand (Ibotta), and one is a Website (Coupons.com). Shopkick itself is categorized as Technology, making Ibotta the only neighbor sharing its subcategory in the top 10. The cross-kind character here is the finding: the audience that follows a rewards app looks, in shape, like the audience for pantry staples and household cleaners as much as it does for any digital product.

This flat, cross-category spread suggests Shopkick's audience is defined less by a single content or product vertical than by a broad, everyday-consumer orientation that cuts across food, home, and entertainment.