Share

Sia

The top 10 neighbors in Sia's similarity graph span five distinct subcategories — Musicians and Bands, Actors, TV Personalities, Entertainment Platforms, Game Developers, Restaurant, Fashion, and Entertainment — with no single kind dominating the set.

The shape is broad, meaning audience overlap is distributed across many neighbors rather than concentrated in one. Coldplay leads at 0.81, the only neighbor that clears 0.76, but the drop from there is gradual rather than steep. Danny Trejo (0.76) and Mario Lopez (0.76) — an actor and a TV personality, respectively — sit just behind, followed by Netflix (0.75) and Santa Monica Studio (0.75), a game developer. Jack in the Box (0.74) and Forever 21 (0.74) extend the range into restaurant and fashion. Rounding out the ten are VIZ (0.74), an entertainment brand, Steve Aoki (0.74), and 20th Century Studios (0.74).

Of the ten neighbors, only two — Coldplay and Steve Aoki — share Sia's own subcategory of Musicians and Bands. The remaining eight come from six other subcategories, which means the audience shape here is defined less by music fandom than by a cross-category mix that includes gaming, streaming, fast food, and fashion alongside celebrity entertainment.

That breadth is the defining structural feature: Sia's audience composition resembles a wide range of entity types, none of which individually dominates the neighbor set.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
Full Attention graph /similarity /affinity /demographics available with  API key: