Playground →
Smart Cities Dive's ten nearest neighbors span civic organizations, individual journalists, and general-interest media — with no other urban-policy or trade publication appearing in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.97 indicates a very tight match.
The shape is flat: scores run from 0.9683 down to 0.9591 with no single neighbor pulling away from the pack. CityLab leads at 0.97, a magazine rather than a website, followed immediately by journalist Jamelle Bouie at 0.97. Three non-profits cluster just behind: ProPublica at 0.97, Planned Parenthood Action at 0.96, and the American Civil Liberties Union at 0.96, with Planned Parenthood at 0.96 rounding out that group. Vox (0.96) and journalist Astead Herndon (0.96) fill out the middle, while Slate (0.96) is the only other website in the top 10. Poynter, a journalism-education organization, closes the set at 0.96.
The dominant subcategory pattern is non-profits and journalists, not fellow websites or city-focused trade outlets. The audience this publication draws looks, in shape, like the audience for civic advocacy organizations and political media — a cross-kind finding that says more about who reads it than what it covers.
