Playground →
Sour Patch Kids' top 10 neighbors split across four subcategories — Beverages, Sweets, Restaurant, and Athletes — with no single type dominating and scores compressed into a narrow band from 0.86 down to 0.83.
The shape is flat. Fanta leads at 0.86, followed closely by Juicy Fruit (0.84) and Pepsi (0.84) — the three highest-scoring neighbors are all consumable brands, two of them beverages. But the cluster doesn't consolidate around food and drink. Three fast-casual restaurant brands — Subway (social) (0.84), McDonald's (0.84), and Applebee's Grill + Bar (0.83) — sit at nearly identical scores. Alongside them are three Athletes: Sean Waltman (0.84), Drew McIntyre (0.84), and Paul Wight (0.83). Only two neighbors share Sour Patch Kids' own Sweets subcategory — Juicy Fruit and Skittles (0.84) — meaning the majority of the nearest audience shapes come from outside the candy aisle entirely.
The even distribution across Beverages, Restaurant, and Athletes, with scores barely separating any of them, points to an audience whose shape is defined less by category loyalty than by broad mainstream consumption patterns.
