Spotify Podcasts Audience Graph • Social Signal

Spotify Podcasts' ten nearest neighbors span news publishers, politicians, non-profits, and civic organizations — with no other entity from the Podcasts and Radio subcategory appearing in the top 10. The shape is flat: scores run from 0.88 down to 0.86 with no single dominant pull, meaning the audience composition here is defined by a consistent civic and media profile rather than any one anchor.

CNN leads at 0.88, followed closely by Barack Obama (0.88) and Barbara Lee (0.87) — the two politicians in the set. Amnesty International USA (0.87) and The Obama Foundation (0.86) represent the non-profit cluster, while Color Of Change (0.86) brings an activism subcategory into the mix. NowThis News (0.87) and TIME (0.87) round out the media presence alongside CNN. The one outlier by kind is Jeffrey Wright (0.87), the sole actor in the set — a cross-kind signal in an otherwise civic-heavy neighborhood. The United Nations (0.87) adds a government subcategory entry, reinforcing the international civic orientation of the cluster.

The overall picture is an audience shaped by engagement with news, political figures, and advocacy organizations — not by the podcast medium itself.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/spotifypodcasts

{ "handle": "spotifypodcasts", "title": "Spotify Podcasts", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "spotifypodcasts", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnn", "title": "CNN", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8838, "drivers": [ "G03", "G01", "A02", "E02", "Q04" ] }, { "handle": "barackobama", "title": "Barack Obama", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8795, "drivers": [ "G03", "G01", "A02", "I01", "E02" ] }, { "handle": "repbarbaralee", "title": "Barbara Lee", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8719, "drivers": [ "G03", "G01", "A02", "E02", "I01" ] }, { "handle": "amnestyusa", "title": "Amnesty International USA", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.871, "drivers": [ "G03", "A02", "G01", "I01", "Q01" ] }, { "handle": "jfreewright", "title": "Jeffrey Wright", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8695, "drivers": [ "G03", "A02", "G01", "I01", "E02" ] }, { "handle": "time", "title": "TIME", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8693, "drivers": [ "G03", "G01", "A02", "I01", "J04" ] }, { "handle": "nowthisnews", "title": "NowThis News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8662, "drivers": [ "G03", "A02", "G01", "I01", "Q01" ] }, { "handle": "un", "title": "United Nations", "category": "Organizations", "subcategory": "Government", "similarity": 0.8654, "drivers": [ "G03", "G01", "A02", "I01", "Q01" ] }, { "handle": "obamafoundation", "title": "The Obama Foundation", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.8644, "drivers": [ "G03", "A02", "G01", "E02", "I01" ] }, { "handle": "colorofchange", "title": "Color Of Change", "category": "Organizations", "subcategory": "Activism", "similarity": 0.8618, "drivers": [ "G03", "I01", "G01", "A02", "E02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/spotifypodcasts

Spotify Podcasts

Nearest neighbors by audience shape

Raw data