The top 10 neighbors for Sprint News span five distinct subcategories — no single kind dominates, and the spread runs from telecom peers to game developers to automotive parts.

The shape is broad: scores range from 0.83 down to 0.78 across the top 10, with no single neighbor pulling far ahead of the rest. Samsung Mobile leads at 0.83, the only neighbor that shares Sprint News's own Telecommunications subcategory in the top 10 alongside T-Mobile at 0.80. Technology brands form the next cluster: HTC USA at 0.81, HTC at 0.80, and Best Buy at 0.78 — device makers and a consumer electronics retailer whose audiences track closely with the telecom space. The remaining top-10 slots go to AMC Theatres at 0.80 (Entertainment), LKQ Pick Your Part at 0.79 (Automotive Parts and Accessories), Capcom USA at 0.79 (Game Developers), Best Buy Deals at 0.78 (Technology), and Sony at 0.78 (Technology). The presence of an automotive parts retailer and a game developer alongside telecom and consumer electronics brands signals that the audience overlap here is driven by shared demographic composition rather than category proximity.

The broad shape, with no dominant spike and meaningful representation from Technology, Telecommunications, Entertainment, Automotive, and Game Developers, points to an audience that is genuinely cross-category in its brand affinities.