Sprout Social's nearest audiences span an unusually wide range of subcategories — podcasts, websites, blogs, news publishers, B2B brands, journalists, and TV shows all appear in the top 10 — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.94 (Marketplace) down to 0.92 (Moz and Audie Cornish), a spread of roughly two points across ten neighbors. A List Apart (0.94) and PR Daily (0.93) sit just behind Marketplace, followed by PR News (0.93) and Bravo Top Chef (0.93). The only other B2B brand in the top 10 is Moz (0.92); the rest are Marketing Channels or Celebrities and Influencers. That cross-kind composition is the defining feature: a B2B software brand whose nearest audiences are shaped more by public-radio podcasts, web-design publications, PR trade outlets, and a cooking competition show than by other B2B software.

The PR cluster — PR Daily, PR News, and Social Media Today (0.93) — is the most thematically coherent pocket, but it sits alongside Fresh Air (0.92), Merriam-Webster (0.92), and Audie Cornish (0.92) without any of them dominating. The flat distribution suggests an audience that is broadly curious and professionally oriented, drawn to editorial and public-media content well beyond the marketing-technology category.