Three restaurant brands sit in the San Antonio Spurs' top 10 nearest neighbors — and none of them are basketball-adjacent. The broad shape of this audience means no single neighbor dominates; instead, the top 10 spreads across Texas food retail, regional sports, and one former player, forming a cluster defined less by sport than by geography.

Manu Ginobili leads at 0.99, the only athlete in the set. Below him, the next three neighbors are all Texas-rooted consumer brands: Whataburger (social) at 0.93, H-E-B at 0.92, and Valero Energy at 0.91. The restaurant subcategory appears three times in the top 10 — Whataburger, Pluckers Wing Bar (0.84), and Wingstop (social) (0.83) — making it the single most represented subcategory in the set. Two fellow Sports Teams appear: the Dallas Cowboys at 0.85 and the Houston Astros at 0.82, both Texas franchises. The remaining neighbors — a specialty grocery (Specialty, 0.84) and a Cowboys fan blog (Blogging The Boys, 0.82) — reinforce the same regional pull.

The pattern across the top 10 is a Texas-identity audience: the Spurs' nearest neighbors are the brands, teams, and media that define Texas consumer and sports culture, not the NBA landscape broadly.