Stella Artois's top 10 nearest neighbors span book publishers, technology brands, podcasts, actors, TV shows, beauty brands, food brands, and a comedian — with no other Alcohol subcategory entry anywhere in the set.

The shape is flat: scores run from 0.67 down to 0.62 with no single neighbor pulling away from the pack. Archie Comics leads at 0.67, followed by Rakuten (0.66) and Entertainment Earth (0.65) — a book publisher, a technology brand, and an entertainment retailer, respectively. On Air with Ryan Seacrest (0.64) and Jon Bernthal (0.63) round out the top five, adding a radio/podcast channel and an actor to the mix. The remaining five — Logitech (0.63), Comic Book Men (0.63), AXE (0.63), Avocados From Mexico (0.63), and Gotham (0.62) — continue the cross-category spread across technology, TV shows, beauty, and food. Tallying the subcategories: three are Brands from technology, two are TV shows, one each from book publishing, entertainment, podcasts/radio, actors, beauty, and food. No subcategory dominates, and no neighbor shares Stella Artois's own Alcohol subcategory.

This flat, cross-kind distribution suggests an audience whose shape is defined not by category loyalty but by a broad, generalist consumption pattern that cuts across entertainment, tech, and consumer goods.