EA Sports NHL is the single strongest pull in Subaru USA's similarity graph, scoring 0.66 — noticeably ahead of every other neighbor. No other Auto brand appears in the top 10, making this a cross-kind result from the start.

The shape is a spike: EA Sports NHL at 0.66 sits well above the next tier, which clusters tightly between 0.60 and 0.58. That second tier is itself a mix of subcategories: Shutterfly (Technology, 0.60), Love It or List It (TV Shows, 0.60), adidas Hockey (Footwear, 0.60), CBS Sports Fantasy (Sports, 0.59), and Hockey Night in Canada (TV Shows, 0.59). Counting subcategories across all 10 neighbors reveals a pronounced hockey cluster: EA Sports NHL, adidas Hockey, Hockey Night in Canada, The Hockey News (Magazines, 0.59), and NHL Network (TV Channels, 0.59) all orbit the same sport. The remaining neighbors — Shutterfly, Love It or List It, CBS Sports Fantasy, MVMT (Fashion, 0.58), and Mavis Discount Tire (Maintenance and Repair Services, 0.58) — span unrelated categories entirely. Mavis Discount Tire is the only automotive-adjacent neighbor in the top 10, and it sits at the bottom of the set.

The overall picture is an audience shaped heavily by hockey fandom, with a dominant video game franchise as its clearest structural signal.