Super 8's nearest audiences are shaped primarily by automotive brands and casual dining — not other lodging properties. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.95 indicates near-identical audience shape, regardless of what the entities actually are.

The top 10 form a cluster anchored in automotive and food-and-drink. Four of the ten neighbors are car makers: Buick (0.93), Ford Motor Company (0.92), GMC (General Motors Company) (0.91), and Dodge (0.91). Auto Value (0.93) and Polaris (0.91) extend the automotive footprint into parts and powersports. On the food side, Godfather's Pizza is the single highest-scoring neighbor at 0.95, followed by Dairy Queen at 0.91. Busch Beer (0.91) and The Cat Rental Store (0.91) round out the set. No other Budget lodging property appears in the top 10; the audience shape Super 8 shares most closely belongs to domestic automotive brands, auto parts, and value-oriented food chains.

The flat score distribution — all ten neighbors fall between 0.91 and 0.95 — means no single entity dominates; the audience is defined by a consistent cross-category profile rather than a tight niche.