Playground →
Sur La Table's nearest audiences have almost nothing to do with cooking, kitchenware, or home retail. Across the top 10 neighbors, the dominant subcategories are News Publishers, Government Officials, Professionals, and Technology brands — a mix that reads more like a profile of an engaged, information-heavy audience than a culinary one.
The shape is flat: scores run from 0.90 (NPR Health News) down to 0.89 (TED Talks), a span of less than one point across all ten positions. No single neighbor pulls away from the pack. NPR Health News leads at 0.90, followed closely by Doug Emhoff (0.90, Government Officials) and Kaiser Health News (0.90, News Publishers). Tim Ferriss (0.89, Authors) and GrowthHackers (0.89, Websites) round out the top five. Further down, HubSpot (0.89, Technology) and Salesforce (0.89, Technology) represent the B2B and enterprise software world, while NIH (0.89, Research Organizations) and TED Talks (0.89, Education) anchor an institutional, knowledge-oriented cluster. Not one neighbor in the top 10 shares Sur La Table's own subcategory of Home.
The cross-kind pattern here is the defining structural fact: Sur La Table's audience shape aligns with news consumers, policy-adjacent figures, and professional-information brands — a profile defined by curiosity and civic engagement rather than category affinity.
