Attention Graph:

Tarte Cosmetics

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Across the top 10 neighbors, every single entry is a Beauty brand — and the scores compress into a remarkably tight band, from Too Faced Cosmetics at 0.96 down to BH Cosmetics at 0.91. That uniformity is the defining structural fact here: Tarte Cosmetics draws an audience whose shape is almost entirely replicated by other cosmetics brands, with no cross-category intrusion anywhere in the top 10.

The shape is broad, meaning no single neighbor dominates — the gap between the top score (0.96) and the tenth (0.91) is only five points. Too Faced Cosmetics leads at 0.96, followed closely by Urban Decay at 0.95 and Morphe at 0.93. ColourPop Cosmetics (0.93) and NYX Pro Makeup US (0.92) round out the top five, with Ulta Beauty (0.92), Stila Cosmetics (0.91), MAKE UP FOR EVER (0.91), Anastasia Beverly Hills (0.91), and BH Cosmetics (0.91) filling the remaining slots. All ten share the same subcategory — Beauty brands — making this one of the more category-pure neighbor sets the data can produce. The wider graph (positions 11–50) does show cross-category neighbors including influencers, game developers, and musicians, but within the top 10, the audience shape is entirely defined by the cosmetics brand cluster.

This pattern indicates an audience whose composition is highly specific to the beauty brand space, with little structural overlap bleeding in from adjacent entertainment or celebrity categories at the closest range.

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